You're paying for every click.
Your landing page is where ROAS goes to die.
You've dialed in your creatives, tightened your audiences, and optimized your bids. Your CPMs are efficient. Your CTRs are solid. But your post-click CVR is still dragging your unit economics down — and no amount of ad-side optimization will fix a broken landing page. I build landing pages that close the gap between click and conversion, engineered specifically for cold paid traffic.
This is how I structure landing pages for paid traffic.
Every section in this build has a specific conversion rationale — not a design preference. Watch how message match, trust hierarchy, CTA flow, and mobile-first structure work together to reduce funnel friction from the first pixel.
About
I'm Anes Hass — a landing page specialist working exclusively with media buyers, performance marketing operators, and growth teams who are already spending on paid traffic and need to extract more revenue from every click they're buying.
I don't build websites. I build post-click conversion infrastructure for paid funnels. The distinction matters to your ROAS: a website is a presence — a landing page is a conversion mechanism. Every layout decision, every headline placement, every CTA position is made with one variable in mind: does this increase the probability a cold visitor takes the action you're paying to generate?
I only work on the front-end layer — design, conversion architecture, copy structure, and performance. If I don't believe I can meaningfully improve your current page's conversion performance, I won't take the project. No wasted time for either of us.
The Conversion Gap
Your Ad Spend Is Efficient. Your Post-Click CVR Is Destroying Your Unit Economics.
Most performance operators invest heavily in creative testing, audience segmentation, and bid strategy — then route that traffic to a page with no conversion architecture. The result: optimized CPMs, reasonable CTRs, and a CVR that quietly collapses your ROAS. The ad account isn't your problem. Every visitor who lands and doesn't convert is money you paid for and didn't recover. The post-click experience is where your funnel either works or doesn't.
What a Page Built for Paid Traffic Actually Requires
Message match from the first line — the page must continue the exact conversation your ad opened. Any gap between ad promise and page headline triggers an immediate bounce and zero chance of recovery.
A frictionless conversion path — every element either moves the visitor toward the conversion action or it doesn't belong on the page. No navigation. No competing CTAs diluting intent.
Trust architecture calibrated to cold traffic temperature — objection-handling copy, social proof, and risk reversal placed where cold visitors need them: before they're asked to commit.
Load speed as a CVR variable — a one-second delay measurably reduces conversion rate. Every page is performance-optimized for mobile, where Meta and TikTok traffic lands.
How It Works
You See the Page Before You Pay a Single Dollar.
Share your current page, your traffic source, and your conversion goal. I'll map the conversion architecture, build the page, and deliver it for your review. You evaluate every element — copy, layout, CTA flow, trust structure — and we refine until it's exactly what you'd be confident sending paid traffic to. Payment happens at approval. Not before. This isn't a free service. It's a confident specialist removing upfront financial risk because the work speaks for itself.
- ► Funnel audit before a single element is placed — I analyze your current page, your traffic source, and your offer to map the exact conversion gaps. The build begins with a diagnosis, not assumptions.
- ► Conversion copy written for your traffic temperature — cold Meta traffic requires different copy than warm Google search intent. Every headline, subhead, and CTA is calibrated to the awareness level of the audience you're paying to reach.
- ► CRO layout structured around your single conversion action — whether you're driving leads, purchases, bookings, or trials, the page architecture eliminates friction and channels every visitor toward one outcome.
- ► Clean, deployable code — zero page-builder dependency — fully owned, deployable on any infrastructure. No Webflow. No ClickFunnels. No Wix. A conversion asset you control completely and permanently.
- ► Sub-second load performance — optimized for paid traffic sources — built for mobile, where the majority of Meta, TikTok, and Instagram traffic arrives. Load speed is a CVR variable and treated accordingly.
Investment
The highest-converting page is the one that's been tested, not assumed. This upgrade adds a complete A/B variant built to a defined test hypothesis — alternate value proposition structure, different headline logic, or a distinct layout approach for the same conversion action. Serious operators test variants. This is how you turn a single build into a compounding conversion asset.
- ►Full A/B variant built to a defined test hypothesis
- ►Stronger CRO structure — deeper conversion architecture
- ►Alternate value proposition & headline logic
- ►Stronger messaging & objection-handling copy
- ►Split-test ready — deploy to any A/B testing platform
- ►CRO brief documenting what each variant tests and why
I only take projects I believe in.
If I don't think I can meaningfully improve your current page's conversion performance, I'll tell you upfront — before either of us spends time on it. I'd rather be honest than take money for work that won't move your ROAS.
Every decision has a conversion rationale.
Nothing is placed for aesthetics. Every layout choice, headline, and CTA position is grounded in conversion psychology and cold traffic behavior — not personal taste or design trends.
No upfront payment. Review before you commit.
I build the page. You review every conversion element. We refine until it's exactly what you'd confidently send paid traffic to. Payment happens at approval — not before. This isn't a free service. It's a specialist confident enough in the work to remove the financial risk of the first engagement.
No platform dependency. Ever.
You receive clean, deployable code — no Webflow subscription, no ClickFunnels billing, no page-builder that can change pricing or deprecate features on your live funnel. Once built, it's entirely yours.
The process is simple: I build it, you review it, you approve it, then you pay.
Every page is built around conversion psychology and paid traffic behavior — not aesthetics. The goal is measurable: more of your paid clicks become leads, signups, or booked calls.
Clear scope. Clear communication. No surprises. A specialist-level build with the financial risk removed from your side of the table.
Built first.
Reviewed by you.
Paid at approval.
Share your current page, your traffic source, and your conversion goal. I'll build a conversion-focused landing page engineered for your paid traffic — and you pay only once you've reviewed it and are satisfied with every element. Starting at $800. No upfront payment. No page-builder dependency. Full ownership from day one.